Epcot Social Media Calendar

Epcot Calendar

This is a hypothetical social media calendar for Disney’s Epcot. This blog post is for academic purposes only.

Below is an example of a social media calendar that can be used to drive ticket sales to Epcot and showcase some of the amazing things the park has to offer!

April 1 – April Fools Day

Facebook: Epcot Visitors! Are you in the park on this beautiful first day of April? Check out this Special Edition April Fools Pin from on of the many gift shops around the park.

April Fools Pin

Instagram: Happy April Fool Day! Check out this pin available at gift shops all over the park! #epcot #waltdisneyworld #aprilfoolsday

Pin2

 

April 2-

Facebook :Its a beautiful day in the park today, so how about a drive? Visit Test Track present by Chevrolet to design your own vehicle and then go for an exciting spin on the test track!

Test Track.JPG

Instagram: Do you have the #needforspeed? Come over and take a run on the #TestTrack to feel the wind in your hair!

test2

April 3-

Facebook:The International Flower and Garden Festival runs through 30 May!  Bring the kids by for the opportunity to take a picture with Topiary Mickey and locate the National Park closest to you!

Instagram: Come get your picture taken with the New in 2016 Topiary Mickey and learn about #nationalparks in your area!

Topiary Mickey

April 5-

Facebook: Are you feeling hungry after a long morning in the park? Head on over to the Pineapple Promenade for a Spicy Pineapple Hot Dog with Pineapple Chutney! Our mouths are watering just thinking about it! Don’t forget to get a stamp on your Garden Passport for that stop!

Pineapple gdog

Instagram: Craving a refreshing snack? Head over to the Pineapple Promenade for a Pineapple Soft Serve.  Don’t forget to bring your Garden Passport for a stamp! #pineapple #epcot #softserve

Pineaple soft serve

April 6-

Facebook- Who doesn’t love food, fun and flowers? Catch a glimpse of Donald, Daisy, Huey, Dewy, and Louie as they greet you at the entrance and  get you pumped for Fresh Epcot!

Epcot Entrance

Instagram: Come catch a glimpse of Daisy as you enter the park and she welcomes you to Epcot! #daisyduck #epcot #FreshEpcot

Fresh Epcoty

April 7–  World Health Day

Facebook: Today is World Health Day!  Just because your at a theme park doesn’t mean you cant enjoy a healthy lunch and fuel your body! Check out the Urban Farm Eats kiosk for a healthy watermelon salad!

Watermelon Salad

Instagram: Epcot is the place to be if your trying to make a healthy choice on an enjoyable day out! This watermelon salad from Urban Farm Eats looks healthy and refreshing!

Watermelon Salad

April 8-

Facebook: As the sun is setting, the Garden Rocks Concert Series is a fabulous place to check out some tunes with the family! Tonight, check out “The Guess Who” the classic hit “American Woman”

Twitter: Bring the Family by the American Garden Theater tonight at 645 for the Garden Rocks Concert Series. Headlining tonight? The Guess Who! #AmericanWoman #epcot #Disney

April 9-

Facebook: Calling all space lovers! Check out Future World for the journey of a life time. Take a trip around the mood as you experience authentic NASA-style training and experience a space launch on Mission: Space

Instagram:Calling all space lovers! Jet over to Mission : Space to fulfill your life long dream of being an astronaut!

Mission Space

April 10-National Siblings Day

Facebook: Happy National Siblings Day! Nothing is better than the company of family!  Post your sibling selfies from Epcot in the comments! We want to see them!

loads of siblings

Instagram: National Siblings Day! Snap a photo with your siblings in Epcot and #EpcotSiblings  We want to see all the fun your having with your built in best friend for life!

Siblings Day

April 11-

Facebook: Have you ever wanted to talk to a turtle? Swim on over to Future World for an intimate 15 minute q&a session with Crush from Finding Nemo! The next session is at 9:55 and they go all day until 8:40 tonight!

Turtle Talk

Instagram: Did you know you can actually talk to a turtle! Crush from Finding Nemo is waiting for you in Future World to answer all your questions!

Turtle Talk 2

April 12-

Facebook:Don’t forget your Flower and Garden Passport! Download it here! Get it stamped as you make your way through the park!

Twitter: Don’t forget your Flower and Garden Festival Passport! Get it stamped as you make your way through the park! #FreshEpcot

April 13-

Facebook: Join the Disney Princesses for Storybook Dining inside a castle! Head on over to the World Showcase to enjoy some American or  Norwegian Cuisine as the princesses shower your princess with gifts and surprises!

Onceupon a time

Instagram: Want a princess to read your princess a story while you enjoy some delicious food? Head on over to the World Showcase to give her a fairy tale she will remember

story

April 14-

Facebook:Meet Aladdin and Jasmine in Morocco! Fly on over there at 1:45 to get your picture taken!

Aladdin.JPG

Instagram: Fly over to Morocco to meet Aladdin and Jasmine at 1:45 today!

Aladdin

April 15-  Tax Day

Facebook: Nothing like fireworks to celebrate the end of tax season. Check out Epcot’s IllumiNations: Reflections of Earth at 9pm tonight. The display show showcases the past, present and future of Earth in an amazing fireworks extravaganza!

Fireworks

Twitter:  Tax season is OVER. Head over to Epcot for some fireworks and celebrate! #epcot #illumiNations

April 16-

Facebook: 3 Words: Jeweled Dragon Acrobats! Come to China and check them out at 5pm today! You wont believe your eyes!

acrobats

Instagram: You have to see these guys with your own eyes. Head over to China at 5pm for an unforgettable show by the Jeweled Dragon Acrobats

acrobats

April 17 – 

Facebook: Head over to Future World to check out Butterflies on the Go. Guests can enjoy butterflies flying all around them while learning the various stages of butterfly life cycles. Check it out!!

Butterflies on the Go.JPG

Twitter: Want to walk through over 1000 butterflies? Check out Butterflies on the Go today! #butterflies #FreshEpcot

April 18-

Facebook: Who says tacos are only for Tuesdays! Friday seems like a great day to head over to Mexico for some Tacos de Camaron. Tempura shrimp served with a hibiscus flower, caramelized onions and habanero sauce.  Rinse it down with an Elderflower Margarita!

Tacos

Instagram:  Taco Tuesday is a thing of the place! Spend this Friday afternoon in Mexico enjoying Tacos de Camaron! The picture says it all!

Tacos

April 19-

Facebook: French acrobats balancing on one hand on a tower of leaning stacked chairs? Jet over to France at 2:15 today to see it with your own eyes!

Twitter: You wont believe it unless you see it. Head over to France to catch French acrobats captivate audiences with daring acts of balance! #epcot2016 #FreshEpcot

April 20-

Facebook: Mulan is waiting to meet you! She will be in China at 12pm today!

Mulan

Instagram: Nothing comes between a girl and her dragon! Head over to China at 12pm today to meet and greet with these guys!

Mulan and Mushu

 

April 21

Facebook: Let your imagination run wild! Visit the ImageWorks ” What if” labs  and let your little ones imagination run wild!

image2

Instagram:  Have little ones in the park today? Why not try some sensory activities over at the ImageWorks “What If” lab?

Imageworks

April 22: Earth Day

Facebook – Celebrate the place we all call home and head to the Festival Gardens for special Earth Day activities.

Earth Day

Twitter:Epcot is the perfect place to celebrate #EarthDay2016. Head over to explore the world we need to work hard to save! #FreshEpcot #Epcot2016

April 23 –

Facebook: What is your favorite part about the International Flower and Garden Festival?

Twitter: What is your favorite part about the International Flower and Garden Festival? #FreshEpcot #Epcot2016

April 24

Facebook: Grab your autograph book and head on over to Germany to meet Snow White at 3:30 this afternoon!Snowwhite

Instagram: Grab your autograph book and head over to Germany at 3:30 to meet Snow White!

Snow

April 25-

Facebook: Did you know that if your purchase the Memory Maker that you will be able to have ALL the photos taken by Photo Pass Photographers as well as candid and ride photos to keep forever. Memory Maker is $169 and you can even get one for your whole group and everyone can have all the pictures. Get it here early and save $20!

Twitter -:Get the Memory Maker for your trip to Epcot and enjoy the memories forever. Click this link and get it early! #MemoryMaker #Epcot2016 #FreshEpcot

April 26-  

Facebook: Do you love Frozen? Come explore some of the artifacts and items that served as the inspiration for Frozen at Stave Church Gallery !

Instagram:Do you love Frozen? Head over to Norway and check out the Stave Church Gallery.

Stave

 

April 27- Administrative Professionals Day

Facebook: Central Florida Employers! Your administrative professionals work hard for you year round. Thank them by sending them to Epcot for a day of fun in the sun. The 2016 Epcot International Flower and Garden Festival is still going on so they are sure to have an amazing day!

Administrtive

Instagram: Central Florida Employers! Your administrative professionals work hard for you year round. Thank them by sending them to Epcot for a day of fun in the sun. The 2016 Epcot International Flower and Garden Festival is still going on so they are sure to have an amazing day!

Beauty.JPG

April 28

Facebook: Take a ride through the various greenhouses of The Land Pavillion and check out exciting things like Mickey Mouse shaped pumpkins and giant lemons.

Pumpkin

Twitter:Ever wonder how they grow chocolate? Check out Living with the Land and see the future of food production. #Epcot2016 #FreshEpcot

April 29

Facebook: Today is the first day of Florida Fresh Weekend! Come and discover all things Florida and meet some of our farm fresh Florida producers!

Florida.JPG

Twitter:Who doesn’t love fresh squeezed OJ? Check out the Florida Fresh Weekend and I bet you can find some! #FreshEpcot #Epcot16

April 30

Facebook: April Showers bring May Flowers. Get out of the rain and check out Sea Base. Discover the 5.7 Million Gallon Aquarium and catch a Fish Feeding at 10:00am or 3:30pm!

Seabase

Instagram: April Showers Bring May Flowers! Come in from the rain and enjoy Epcot’s 5.7 million gallon aquarium. You never know who you will run into.

aquarium.JPG

 

 

 

 

Vine Midterm

Let’s take a few moments to discuss Vine. Before this assignment I can honestly say I had never even watched a Vine. I did quite a bit of research on the social media channel that is taking video marketing to a whole new level. According to this study in the Telegraph  humans have an attention span shorter than that of a goldfish (thank you smartphones). Is this something you can relate to? Vine is the channel for you!

Gold Fish.JPG

Background

Vine is a video sharing social media channel.  “Oh, just like YouTube” you ask? No! Vine videos are a mere six seconds long that play on a looping cycle. It was developed by Dom Hofman, Rus Yusupov, and Colin Kroll back in June 2012.  Something very interesting, we read in this article that Vine was acquired by Twitter before it even launched.

That was pretty ambitions on Twitters end of things but it seems to have worked out for them. Vine was released in January 2013 as a free app for the iOS only and became the most downloaded free app in the App store just four months of the launch. The Android app was next that June, followed by an App for the Windows phone in November 2013. In 2014 Vine expanded again by launching both a web version and an Xbox One version of the app allowing videos to be looped online and watched on Xbox.

In January 2015 Vine Kids was launched. According to Vine’s blog, Vine Kids is meant to be a “simple fun app that gives children a fun way to watch Vines”

Fun Fact: The Vine logo upside down is actually a “6”. Pretty cleaver given the whole 6 second video aspect of the channel.

Vine upside down.JPG

Features

The whole idea of Vine is to allow users to record video clips no more than six seconds long through the in app camera. The video sharing app features a news feed comparable to most other social media websites that is a view of the Vines that have been created or shared by the people you follow. You may also see Vines that are “editors picks”. To start playing a Vine simply tap it. An interesting feature of the channel is that the sound settings default to silent. Upon my first exploration of the channel I was wildly confused as to why the sound wasn’t working. The videos play on a continuous loop and you can see the loop count of the video in the bottom corner of the video.

The channel also features an activity tab where you can see your various interactions, information about new followers and any activity on your Vines.  There is also an “explore” tab where you can go to explore the channel. You will see things displayed like up and coming vloggers or most popular Vines at the time or Vines by category.

Explore tab

According to this article that just came out last week Vine has just released some new and exciting features. The features, released in February 2016 include the ability to watch Vines from a specific account in any order whether it be newest, oldest or most popular. On the Android app users now have the ability to edit their captions after the Vine has been posted for a short period of time yet. This is not a feature available on the iOS but Vine stated in their blog that the update is coming soon.

Target Audience

According to Expanded Ramblings , 71% of Vine users are millennials. Companies that are trying to use Vine as a marketing tool should keep this in mind. This means that if your promoting something like ensure or mortgage refinancing or anything that is not millennial related Vine might not be the appropriate channel. Brands like Toyota, Forever21, Puma, Gap and Sephora are killing it on Vine.

User Numbers

As of August 2015 Vine had over 100 Million active monthly users. There are over 1.5 BILLION Vine loops daily. This is a marketers dream! Vine has grown 636% since the 3rd quarter of 2013 with no signs of stopping despite competition from Instagram. While many people may think Vine and Instagram are a lot alike, there are quite a few differences.

How Does It Work

Anyone can create and post a Vine to the app.  Brands can use Vine in a variety of ways, a six second video is enough time to give followers a sneak peak of something exciting that is happening with the company or a sneak peak of an anticipated product release.  Check out the sneak peek of the Gaps spring collection from 2013 before it was released to stores.

Brands can also use Vine as a demonstration method. Check out this Vine by Sephora.

 

Some brands use comedy to get their brand out there via Vine and you might not even know you’re seeing a Vine that a company paid for.

This woman is a Vine sensation. She uses brand content to make money, she already had a following on Vine and companies have sought her out to create Vines that target the audience she already had. When I saw the Vine the first time, I had no idea what she was promoting. Did you?  Toyota is just one of the many brands that uses the target marketing strategy to keep their product on peoples minds using Vine with out the in your face push marketing strategy that your average commercial is.  Here is another example of a sponsored ad, this time for Pandora Radio.

Brands can sponsor their Vine videos to gain more exposure and collect more views and Rank Zoo is one of the first analytic apps to allow users to see how many loops, shares, comments and re-vines overall, as well as analytics for each post. For someone who is trying to gain a following and see what they need to work on it is perfect!

rankzoo.JPGThis person has only posted one vine but you can get a feel for what Rank Zoo analytics would look like.

Integration With Other Channels and Mobile Information

Vine is easily integrated with Twitter, Facebook, Pinterest and email. As you can see, you can easily place Vine videos in blogs as well. Vine was originally created as solely  a mobile app but soon expanded to Xbox One and the web. When the Xbox App was released it was the first viewing experience designed solely for TV viewing so it was an exciting thing for Vine.

Xbox.JPG

Brands/Companies/Celebrities 

Tons of brands, companies, and celebs have gotten on the the Vine train.

Target posts regular Vines, and all the ones that I have seen are really engaging.

Volkswagen got in on some of that #SharkWeek action by posting this gem.

 

Those are just two of the many companies that are making Vine work for them. We talked earlier about Toyota and Sephora doing the same thing. In the big scheme of things a six second video seems like nothing but as you can see in the few Vines that have been shared, brands are getting creative.  Brands aren’t the only ones using Vine. Vine is host to a slew of celebrities like SnoopDog, Megan McCarthy, Nev Schulman and Kate Upton just to name a few! You can see that those three celebrities all have some sort of promotional thing going on if you look at the tags. Vine seems to really have something for everyone and being that it is free, why would marketing professionals be using it as much as possible.

 

 

Although Vine is still a  young in the world of apps it is growing and becoming a household name. It is constantly updating features to give the users what they want and create a better experience for everyone. Given the nature of the of the 6 second video sharing app, it is a marketers dream for product placement and keeping the attention of millennials in this day of goldfish sized attention spans.

 

For more information check out the link to my Prezi on Vine!

Links and Sources:

http://mashable.com/2013/12/11/vine-beginners-guide/#pZZa2X0mqEqm

http://mashable.com/2013/09/06/vine-brands/#jqq8txMuququ

http://www.cnbc.com/id/100807818

“Vine’s New Kids App Is Friendly For Younger Audiences”.

http://www.ubergizmo.com/2014/07/vine-update-brings-loop-counts/

Kassi Ogles: The Brand

 

Kassi Picture

Searching for Talent?

I can be the woman you have been searching for! As a graduate from Ashford University with my Bachelor of Arts in Organizational Management and as a current student at the University of Florida pursing my graduate degree in Marketing and Social Media I have the skills it takes to assist in getting the message about the Wounded Warrior Project out to the masses.

Why Me?

Proud Supporter As a  military spouse, daughter of a veteran, and proud civil servant of the United States Air Force,coupled with my program management experience and my social media and marketing talents, nothing would give me more honor that to work for the Wounded Warrior Program as a Content Creator, Outreach Coordinator or even a Program Manager.  I am an outgoing, tenacious, hard worker and I am anxious to be apart of something that is bigger than me and make a difference in the lives of the people who fight so hard for my freedom. Nothing would be more rewarding that capturing moments like this video below and sharing it with the world.

 

I have been working for the Air Force as an Drug Testing Program Manager for over 5 years and its time for a change. I am confident that I can do anything I put my mind to. If there was ever a soundtrack to my life, this would be the song I live by.

 

I spend my time at work supervising people, giving more briefings than I care to admit and educating people on the dangers of drug use while trying to ensure that this base remains drug free.

 

Who is Kassi?

I enjoy a plethora of activities but my favorite one of all is spending time with my family.  I have spent the last four years traveling the world. I am a puppy enthusiast and I believe that a perfect Sunday afternoon can be spent doing a ropes course, running a 5k, or white water rafting.  As I gear up to move back to the United States I am anxious to start a career where I can do what I love and help others.  I am a social media enthusiast and I am anxious to share my talents with the world and if I can do something I love and make a difference in the world doing it, that would truly be a dream come true.   Check out my Pinterest for a glimpse of me in a nutshell.

Why the Wounded Warrior Project

There are so many amazing programs that the WWP offers and I am so eager to be apart of them. Whether it be the Combat Stress Recovery Program or the Warriors to Work Program they do so much to help our wounded veterans. Their partnership with organizations like Operation Homefront have gone a long way to benefiting veterans everywhere.

Wounded Warrior Infographic(Courtesy of Wounded Warrior Project)

 

The Wounded Warrior Project needs me! I need them too! I know that if I were hired to work for them I could take the amazing things that I know how to do and share those talents with the project and the world and make a difference in the lives of our Wounded Warriors.

One Last Thing

Here is a video that I watch when I doubt myself and it reminds me that I am great and I will do great things. I can do great things in my personal life, professional life, and other peoples lives and no road block will stand in my way!

 

MMC 5006: Urban Decay; the website

The Urban Decay website is loaded with content! Its colorful and flashy and everything a girl could ask for.

The first time you long into urbandecay.com you will see a pull marketing  pop-up asking you to sign up for emails.  Those emails push out the latest product information, coupons and exclusive offers. Urban Decay Website Welcome.JPG

Upon entering your email you get the opportunity to see the home page of the website and see where you want to go from there. The bottom of the website features sharing buttons for every social media platform that the company uses allowing users to follow the brand on whatever their platform of choice is. You also again have the opportunity to sign up for that newsletter that they wanted you to sign up for earlier.

Social Media

Urban Decay has mastered the use of push marketing. Take a look at this article about how they used a coffee cart food truck during NY Fashion Week 2015. Its pretty neat!. They also have billboards around large cities the coolest part is how easy the brand is to recognize with their streamlined look across all their websites and their social media platforms.

urban decay mud truck.jpgUrban decay Billboard

The brand seems to have a handle on the pull marketing side of things as well. The brand holds launch parties for new releases on hyped up products. In fact, this is how I discovered the brand. I was at a local department store here in England and browsing the various makeup counters. While I was at the Urban Decay counter I was going back and forth as to buy an eye shadow pallet but I explained to the makeup artist that worked there that I was unsure and unfamiliar to the brand and she invited me to a launch party to for the newest pallet that was coming out the following week. She went on to explain to me that the party would have food, swag bags, prizes, make up demos, and mini makeovers so I could really explore the brand and see if the brand was right for me. I went to the party and I was sold. It was so much fun and I really got to explore the brand and I have been obsessed ever since.

Launch Party.JPG

Another thing the brand offers that is a pull marketing strategy is UD Reloaded. Some of the products you can buy come with the option to have an auto replenish shipped right to you and you as the consumer chooses the frequency. You are already buying the product but if you sign up for UD Reloaded when you are purchasing you get deluxe samples with every UD Reloaded shipment and also free shipping. This is a perk for you as the consumer but it is beneficial to the brand because they know you’ll keep coming back.  UD Reloaded

One of the most exciting things about the Urban Decay website is that it is constantly being updated with fresh content. All Aceess

You can look at different parts on the website or as you can see they have a news feed feature that lets you look at everything that has been recently posted. Each block you can click on and it will take you to the content that is previewed in the newsfeed. freshest posts.JPG

Urban Decay is accessible through your browser on your mobile device but they are lacking a mobile app. It would be a great addition to have the app at your finger tips with much of the same content that is featured on the website. I cant be the only one who likes to watch videos and read articles on my phone or tablet when I am in a waiting room or bored in the car.

When Urban Decay relaunched their website as I talked about in last weeks post they really hit a home run. By integrating a traditional marketplace website with a blog has really made the website exciting. Further more, the market place aspect is really quite neat. When you click on a product, the website not only showcases the product, but features reviews, video tutorials that go with the product, and even e-gift options. Marketplace

All in all I would say that the Urban Decay website really has it going on. When I compare it to all the things we discussed in this weeks lecture. Things from an IMC standpoint that could be great improvements would be a presence of a FB/Twitter feed and a mobile friendly app would be amazing too. It has been so amazing to take this deeper look into one of my favorite brands and tie it together with everything we have been learning in class.

 

 

Sources:

Pithers, E. (2015, December 23). Is this the most popular eyeshadow in the world. Retrieved January 30, 2016, from http://www.telegraph.co.uk/beauty/make-up/is-this-the-most-popular-eyeshadow-in-the-world1/
Urban Decay’s Naked Smoky Launch Party – Orange County Zest. (2015). Retrieved January 30, 2016, from http://orangecountyzest.com/2015/07/urban-decay-naked-smoky-launch-party/