MMC 5006: Final Project Horizon Behavioral Health

*This post is for educational purposes only*

Company Analysis

Horizon Behavioral Health is growing behavioral health clinic in coastal Georgia. The clinic opened five years ago, has been growing ever since, and has even had to open a second location and now serves communities in Savannah, Fort Stewart, Hunter Army Airfield and the surrounding areas. They specialize in the treatment of adolescents and adults for ADD and ADHD as well as Autism Spectrum Disorder, depression, PTSD, anxiety, couples counseling, and much more.  There are currently eight providers, and the company accepts many insurance plans and is a go to referral for the local military population. Exciting things are in store for the clinic, as they are getting ready to launch a campaign to  roll out a revolutionary new treatment for treating depression without drugs.

What is this therapy you ask?

The NeuroStar TMS Therapy treatment is similar to magnetic resonance imaging (MRI). The treatment uses precisely places targeted magnetic pulses to stimulate areas of the brain that are underactive in patients with severe depression. The treatment is non-invasive and conducted at Horizon Behavioral Health.

 

Strengths:

Horizon Behavioral Health is located conveniently right outside the largest army installation east of the Mississippi river. Because of this, there is a constant influx of new patients between the active duty members and their dependents as well as referrals from the local surrounding areas. The clinic offers treatment for a wide variety of illnesses to include ADHD, depression, anxiety, PTSD, and other psychiatric disorders, which unfortunately seem to affect not only the general public,  but seem more prevalent in military communities.

 

Opportunity

The opportunities for this clinic are endless. New technology is launching all the time and Horizon Behavioral Health prides themselves on being on the cutting edge of technology with use of things like the Quotient ADHD Machine for assistance in the diagnosis of ADHD and the launch of the NeuroStar TMS therapy system for drug free treatment of depression. With only 700 providers across America using the NeuroStar TMS therapy system, Horizon Behavioral Health has an opportunity to make a name for themselves and edge out the market before anyone in the area, allowing them to increase their patient enrollment and become the premier behavioral health clinic that they are striving to be.

 

Closing Remarks

Now that we have an IMC in place, we want make sure we can measure the success of it. We can use built in analytics to measure Facebook success and reach but we need something more to measure Twitter, our blog, Pinterest and the website. Google analytics can tell an organization who their audience is, where their traffic is coming from, what the content people are looking at is, how long people are staying on specific content pages. Horizon can use this information to gauge what and how they post in the future across all the channels.

Horizon Behavior Health has a good start on their social media presence but they also have some room for improvement. They could use a social media management app to assist with managing the multiple channels and that would assist them in keeping up with the various channels. With the launch of the TMS NeuroStar system and the rebranding around the TMS NeuroStar system now is a great time to roll out a new IMC and really take the practice to the next level. Horizon Behavioral Health has the new innovative technology and now it is time to share that with the world. It is exciting to think that people who have been struggling for so long can with anxiety and depression will now have access to an innovative treatment that can pull them out of the darkness.

Creating an IMC and maintaining is a ton of work. I am glad that I had the opportunity to take this class and know just what it takes to kick off a successful IMC campaign.

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